Seek and ye shall shall find. All of the books listed here in this post were ones I’ve been after for quite some time now and they just so happened to cross my path all at once. Thanks to all of you subscribers I was able to afford picking all of these up and I shall return the favor to you have them made into PDF’s over the next few months – one of them is even going up in a few days already! These are a few books that you really need to see if you’re a sign or lettering enthusiast so I’m going to do my best to get them up as soon as possible. If you see one in particular you are just dying to see, feel free to let me know and I’ll try to push it to the front of the line, enjoy!
The definitive book on neon, Luminous Advertising Sketches is a tremendous showcase of signage concepts, technical drawings and general layout ideas which in all likelihood served as a neon shop bible for an entire era of sign making. The original book from 1935 had a burgandy cloth cover and was substantially larger than most books at 11×17″, but this book has double the content with over 200 pages of illustrations. There is a modern reprint that goes by the name of American Streamline with the exact same pages reproduced at a smaller size in a softcover format with different cover artwork. This is a must have for anyone interested in the subject of neon signs, as far as I know it’s the only book of its kind.
Spajner Bros. were manufacturers of various sign making elements including wood letter, scrolls, ornaments, poles, wire signs and more. Their catalogs were and still are a thing of beauty and this one here is no exception. Inside are nearly 100 pages of photographed sign components that are sure to drop the jaw of any sign enthusiast. Gorgeous woodworking, killer letters, and amazing odds and ends that would really tie together a turn of the century storefront over 100 years ago. This book is going up on September 1st after the weekend as part of next months collection, so make sure you’re subscribed to get it first!
This book is considered by many to be one of the best sign books of its era and I’d have to agree. Some of its contents easily rival that of Atkinson’s, Heberling’s, Imelli’s and beyond. Plenty of great work including the cover art was provided by John G. Ohnimus, and there is a handful of other industry greats who have pieces published here as well. Plenty of the pages are in color, and there are a bunch of really useful alphabets included as well. After looking for this book for a few years, I found this in my own backyard (…or my own county rather) from someone in Canadenis, PA, less than 30 minutes from my house. Sometimes when you’re hunting treasure you don’t have to go too far from home.
The cover art alone here warranted its purchase, but its contents are equally as cool. This one is primarily alphabets, but it goes about displaying them in a more instructional way often showing outline construction and then full filled letter forms. Often times I see this book with an alternate cover – the same artwork is present but it seems to be printed on brown paper pasted to a hardcover instead of embossed into the blue cloth. It’s definitely worth grabbing if you see one somewhere although I don’t see too many versions of this particular edition floating around the typically buying grounds.